Want to write a memorable, masterful, departure email?
No, couldn’t give a f*ck?
Okay, that’s fair, I get ya. You want to get out of this maddening enclave for mild Asperger’s as soon as possible. Plus, what did these people ever do for you? But it’s 5 PM on a Friday and the poor schmucks are waiting around for the last word on whether they’ll have to work over the weekend. Meanwhile you’re trying to stop yourself from whistling with pleasure as you force feed your old files to an industrial-sized paper shredder. Don’t you think the poor schmucks deserve something more than a crappy template?
If you’re feeling charitably inclined towards your soon-to-be ex-colleagues as you sit down to draft your departure email, take a look at how the pros do it.
Dan Neil won the 2004 Pulitzer Prize for Criticism for his writing about cars. Earlier this year he left The Los Angeles Times for The Wall Street Journal and wrote the following departure email, which was then posted online. I will identify 6 techniques in Dan Neil’s email that can be incorporated into any departure letter and compare and contrast his execution of those techniques with that of a law firm partner. In other words, let’s take a look and see what you can copy.
From: Neil, Dan
Sent: Thursday, February 11, 2010 2:54 PM
Subject: Dan Neil on the bounce
Friends, colleagues, brothers and sisters,
To My Partners, Colleagues and Friends,
You can see just what he was thinking. The readers at the forefront of his mind, the people that he was primarily writing to, were the other partners. So that came first on the list. Then he thought about the more junior lawyers at the firm, and imagined them reading his words with admiration and wonder, so he wrote “colleagues” next. Finally, he realized that he wanted to send his email to everyone in the office, not just the lawyers, but what… what are those non-lawyer people called? The ones that know where to get more of those pens with the padded, the padded barrels and who can, as if by magic, convert two-dimensional pieces of cardboard into magnificent document holding structures? After some thought, he shrugs and decides on “friends.”
That’s not bad. But a Pulitzer winner goes one step further and thinks about the effect of his words on his readers. Starting out with “Friends” as Dan Neil does is classy –it is all inclusive. No one reads it and thinks, “Oh that is not me, I guess I’m somewhere further down the list.” Instead, everyone from management to mailroom reads it and finds that it feels nice to be addressed as a friend.
2. THE MORALE BOOST
Our Pulitzer winner begins his Last Day Email with a strong defense of the LA Times:
In the past week or so people have come up to me and said words to the effect: “The Journal, huh? Sinking ship and all that?” And I just want to slam their heads in a car door.
I absolutely love this newspaper and I am immensely proud of my association with it. People who talk shit about the LA Times to me are going to find me in their grille in a major way.
This morale boost isn’t too touchy-feely because the writer employs curse words, puns relating to his automotive writing, and violent imagery. The effect is that he makes you, the reader, feel good for being you. He’s saying, “I’m leaving you, but you f*cking rule.” You can do this too, but drop the automotive puns or it will look like you have anger issues. Perhaps something like this would work for a law firm:
In the past week or so people have come up to me and said words to the effect: “XXXX LLP, huh? Sinking ship and all that?” And I just want to paper cut them with thick manila file folders on that soft webbed part between their fingers.
Do you know what everyone loves? A story. And what’s more humbling and dramatic than a story of redemption by the workplace?
Maybe you don’t know this story. In November 2002 I had just come through an awful divorce (we pronounce that DEE-vorce in North Carolina). I was sitting heartbroken and alone in a villa in the south of France, on some godforsaken travel assignment, contemplating the taste of gunpowder. Nobody knew where I was. The phone rang. It was former editor John Carroll, who had somehow tracked me down. He wanted me to come to Los Angeles and be the paper’s car critic.
Well, I said to him, as it happens my schedule has just opened up.
It was the beginning of the most wonderful professional experience of my life, the most fun, the most satisfying, the most intellectually challenging. This placed saved me. It made me.
As Dan Neil’s email demonstrates, the formula for the Personal Story for a departure email is:
- Reveal that you were not always the man/woman you are pretending to be now.
- Describe an intervention by your company.
- State that the intervention made you the resplendid creature you are today.
Let’s go back to that law firm partner email we were looking at earlier:
When XXXX and XXXX called me to invite a conversation in late 19XX, I was thankful for the opportunity, as I was at a low point in my career, and they ‘vouched” for me (notwithstanding my sordid college history with XXXX and my days as an associate with XXXX). But for their friendship and confidence, I would not have had the chance to join this fine firm and become a part of the XXXX family. Literally speaking, they picked me up out of a most difficult situation, and I vowed to pay them back by proving myself to them and to XXXX. I hope I have.
Ok, so it’s not as eloquent as Dan Neil’s and it leaves me with homoerotic images of a bunch of male lawyers who had a “sordid college history” together “literally” picking each other up from “a most difficult situation.” But it totally makes me sit-up and pay attention.
Dan Neil was an outspoken critic of Sam Zell when he purchased the LA Times in 2007, and he unabashedly expresses his sentiments in his departure email:
It’s been a rough few years here, mainly because of the jackasses in Chicago who own us. To them I say, with as much gusto as I can muster in an email, fuck you.
You too, can use the Common Enemy technique.
Dan Neil’s Happy Ending takes the form of a one-two punch:
On a happier note, there’s not a person in this building I do not like, if not love. The paper has more greatness ahead of it, and I’ll be watching from the east coast and rooting you on.
If you are able and inclined, there’s a beer call at Redwood tomorrow, around 5 pm. Hope to see you there.
One statement about the company’s rosy future and another statement about beer. Keep it simple and never forget the beer. Let’s see how our law firm partner did with his happy ending:
For those with whom I worked most closely, my congratulations, for this surely is emancipation day – no more 4 AM emails or urgent weekend messages.
No more 4 AM emails or urgent weekend messages would be pretty great, of course. But here is one instance where remaining vague actually rings less hollow than being specific. Dan Neil wrote that the LA Times “has more greatness ahead of it.” No one at the LA Times is going to be sorely disappointed in 12 hours when they wake up on Saturday morning, rub their eyes, and realize that greatness has not yet come. But those poor lawyers who worked closely with the departing law partner will totally continue to receive 4 AM emails and urgent weekend messages, just from a different master. This is when you should be like a good lawyer or a bad boyfriend, and keep your promises vague and fuzzy.
This is how a Pulitzer winner signs off his departure email:
Thank you, thank you, thank you.
Most local businesses –movie theaters, banks, and even Starbucks– are CLOSED for bizness.
Take a look at the 10 Best and Worst “CLOSED” store signs of Hurricane Irene:
1. Crunch Gym’s mixed messages.
What kind of crap-ass party is this? Let us in, let us in! Also, nice dick move with the lawyer language there: “We apologize for ANY inconvenience.” Because god forbid you ever acknowledge anything that actually happens to your customers, just in case. Poop on your treadmills, poop!
2. Valley Bank National’s non-existent “Hurricane Hours.”
Last time I checked, “CLOSED” is not a type of branch hour, you strange little bank that no one uses! And for heck’s sake why must you be such a bank and Fine Print everything, even a natural disaster notice? What does it say in those tiny letters in the lower left hand corner, huh huh huh? If you got anything to say to me, say it to my face, assdouche.
3. USPS Post Office can make a natural disaster sound dull.
I like how this most innocuous of notices looks like it has been crumpled before it was taped to the door. Like there had been a violent disagreement about it. Maybe it didn’t get the required stamp of approval, heh heh heh…
4. Duane Reade’s haphazard punctuation.
F*ck you Duane, I buy so much overpriced crap from you every day because I’m lazy, and this is how you address me, on this most turbulent winded of days –with a semicolon??!
5. Regal Cinemas phones it in.
Was this message transmitted by telegraph? Why doesn’t it mention any dates or even the name “Irene?” Is this… holy snikes, is this a GENERIC HURRICANE message that your multi-gazillion dollar company uses to save money?!!? Jesus Hail Mary what else have you cost-cutting cheap-asses been doing to save a buck??
You are a big company. You had at least 24 hours to make a sign with a very simple message. You could’ve put up a polished, informative and perhaps even humorous storewide sign. And yet you wasted an opportunity to build goodwill with your clients by putting up something my kid brother could’ve done in his sleep.
You have a lot to learn from these folks:
1. Citibank wins the most informative CLOSED sign award.
Damn Citibank, we should hang out some time. Your super considerate sign gives me alternate places to go, user fees info, numbers to call, and websites to visit. You also tell me when you’re going to re-open, and site-specific information about nearby ATMs. What more could a girl ask for?
2. Starbucks is all, like, whatever.
This is so f*cking genius I’m putting aside my hatred of burnt acrid coffee to praise Starbucks for one, having a storewide sign, and two, taking the time to craft a cheeky, amusing message that’s appropriate for the brand. Also, brilliant decision to use “weatherman,” not “weather.” Blaming stuff on the weather sounds hostile, cynical, and lame. But everyone loves to gang up on the over-gelled, cheesy talking heads on the weather channel! Venti kudos!
3. Union Square Wines’s social media awareness
By braving the elements and staying open on Saturday, Union Square Wines has singularly contributed to the mental health of an entire city. Moreover, it cleverly hints that it might also be open on Sunday, the day when the storm is suppose to hit worst. How will you know if it’s open? Why, by following @USQWines on Twitter, of course! Let’s talk about the clouds from the Cloud! Dang it, that’s some 21st century savvy right there.
4. Prime & Beyond knows that sandbags speak louder than words.
Alright, so really your subterranean place should be called Prime & Below, but I still like you anyway because of your funbags. Err, I mean sandbags, sandbags. I like how you just kind of thrust them out in front of you and you don’t care who stares. So what they’re made of silicone! Let other stores rely on words and wit… you, you can sail on your looks alone.
5. Webster Hall ain’t afraid of no hurricane.
There are no bands playing at Webster Hall tonight. But instead of closing the venue, bro dude throws a Fallout Shelter party for the “Storm of the Century” and charges $10 cover. Wow. It’s wicked and wonderful at the same time. Hurricane Irene WIN.FILED UNDER: 10 Best and Worst "CLOSED" Signs of Hurricane Irene | Permalink